Media Lead - Africa Office - Equality Now

Media Lead - Africa Office

The main goal of the Media Lead role in Equality Now’s Africa office is to implement the organization’s media advocacy and communications content strategy in the African region.

The role sits within the Communications Team and is based out of Equality Now's Nairobi office. It will report directly to the Senior Media and Content Manager and work closely with our Advocacy Campaign Manager.

The position will liaise with the Development and Programme Teams, and will support communications for the Solidarity for African Women’s Rights Coalition (SOAWR). 

About Equality Now:

Founded in 1992, Equality Now is a non-profit organisation, fighting for the protection and promotion of the human rights of women and girls around the world through legal advocacy. Working with grassroots women's and human rights organisations and individual activists, Equality Now documents violence and discrimination against women and mobilises national and international action to support efforts to stop these abuses.

Media Lead, Africa Office - Main responsibilities:

●  Work closely with colleagues to develop and implement the media and communications element of Equality Now’s campaign strategies

●  Work with the Comms Team to implement strategies, and identify and capitalize on media and communications opportunities stemming from:

- key external events and days such as International Women’s Day, International Day of Zero Tolerance for FGM, Day of the Girl Child, and Day of the African Child

- key internal communications moments such as the release of reports, release of Actions external news movements that link closely to Equality Now’s work

●  Build brand awareness by increasing the visibility of Equality Now’s work across African media channels, and provide content that can be featured in media & comms globally

●  Leverage media coverage and digital channels as advocacy tools to increase understanding about targeted issues; mobilize public engagement; generate positive media coverage featuring Equality Now’s campaigns and actions

●  Gather engaging case studies for comms output; conduct interviews, including with those who are extremely vulnerable, employing the utmost professionalism and sensitivity

●  Take high quality photographs

●  Produce well written, factually accurate and risk sensitive copy for use in communications output; distil complex issues, research and policy into media friendly content

●  Write and edit copy for a variety of distribution channels and range of audiences; including: blogs; op’eds; press releases; articles; case studies; media pitches; website; email; social media etc.

●  Proactively pitch ideas and respond in a timely and effective way to all media enquiries

●  Manage regional media relations and build up Equality Now’s network of Africa based media contacts, including journalists working for national, pan African and international outlets

●  Arrange interviews between Equality Now staff and the media, including those involving filming

●  Provide regular updates to the Comms Team on the strongest news lines coming from Equality Now’s Africa office

●  Flag potential communications risks and assist with comms crisis management when required

●  Assist with organizing communications content gathering trips

●  Monitor and provide monthly reports on Equality Now’s coverage in African media

●  Use digital platforms as tools to amplify our media coverage; recruit and retain supporters; and develop relationships with media contacts; provide content for Equality Now’s social media feeds, including Twitter & Facebook

●  Enhance the communications and media capacity of Equality Now staff and project partners, including delivering comms training as required

●  Provide support for Equality Now’s Africa Office in the production of filming as required

●  Oversee recruitment and line management of Africa Communications post holders

●  Undertake other duties as assigned

Qualifications & personal specifications for Media Lead, Africa Office role:

●  Educated to at least Bachelor's degree level, post graduate qualifications desirable

●  At least 5 years working experience, including working with international organizations and mainstream media outlets

●  Must demonstrate superior verbal and written communication skills in English; knowledge of a second language desirable

●  Ability to produce professional, journalist level copy for publication; excellent attention to detail; able to effectively sub copy and identity mistakes in own and others writing

●  Able to utilize simple CMS and email systems to post and distribute content.

●  Demonstrable track record in placing stories in high profile media outlets; strong journalist contacts

●  Photography skills

●  Effective and creative researcher and storyteller, with experience addressing different audiences across multiple mediums and platforms; creative and innovative

●  Understanding of advocacy campaigning, including how to develop and implement multi-channel strategies

●  Experience producing engaging content for social media, particularly Facebook and Twitter; professional experience managing social media channels desirable

●  Media monitoring experience

●  Experience capacity building of partners in communications and media, planning of special events and development of communications strategies

●  Experience delivering media trainings and facilitating workshops desirable

●  Highly developed interpersonal skills; commitment to teamwork and collaborative work practices

●  Line management experience

●  Independent, proactive and self-motivated

●  Sound time management skills to ensure multiple tasks simultaneously are completed within compressed timeframes; ability to be flexible and open to changing priorities and challenges

●  Flexible approach to hours of work, and willingness to accommodate working across time zones; available for work trips involving long distance travel and overnight stays

Download Full Job Description here.

How to apply: Please send a cover letter, resume, and the names of at least two references to

Application deadline: 27 October, 2018 at 5pm EST