Oct 10, 2014
Celebrating The Africa-led Movement To End FGM In One Generation
Across the African continent, people are coming together to abandon this violence against women and girls. Equality Now is a founding partner of a new campaign to support work to end Female Genital Mutilation.
In ten focal countries, The Girl Generation: Together To End FGM will support national communications and advocacy campaigns to drive social and behavioural change, starting with Kenya, Burkina Faso and Nigeria. Globally, the programme will strengthen the Africa-led movement by communicating positive stories of change, convening events, initiating media advocacy campaigns and supporting ambassadorship programmes and efforts of African diaspora to help end FGM in their countries of origin. It will also help mobilise increased financial resources to end FGM in one generation.The Girl Generation combines the expertise of human rights organisations, Equality Now and Forward, Africa’s premier communications company, Ogilvy & Mather Africa, with management and technical oversight by Options Consultancy Services. It is funded by the UK Department for International Development (DFID). The programme will run until 2019."My niece is the first girl in our family to be free from FGM. When you break the cycle of abuse once, you break it forever: Save a girl, save a generation. The solution to ending FGM is in empowering girls to be themselves. We are at a point where this is happening but we need to speed things up and get the financial resources to where they are needed." -Nimco Ali, Girl Ambassador, The Girl Generation