Alessandra Perotti joined Equality Now in March 2016. She hails from Italy, where she worked in digital journalism, advertising and campaigning. Previously, Alessandra worked at Speakage, Alitalia Airline, and Spin Network. She is a specialist in social media analysis and strategy, copywriting and search engine optimization.
Alessandra shares the following story: You attend an important meeting. You and your colleagues, seated in the conference room, are waiting for the client. You are the only woman in the room. As the client comes in, your colleague offers him coffee or water. The client replies, “Yes, coffee would be great, thanks.” At that point, everyone stares at you. And your boss smiles at you, like he never has before. You realize that your colleagues expect you to serve the coffee to the client, not because you are a new employee or assuming a mid-level position, but because you are the only woman in the room.
Alessandra’s favorite quote is by Gabriele D’Annunzio: “Memento audere semper (Remember to always be bold).” An enthused “geek,” Alessandra loves all-things purple and she never misses an episode of Game of Thrones.