<p><strong>End FGM/C Social Change Campaign: Mobilising a Global Movement</strong></p><p><em>&ldquo;The End FGM/C Social Change Campaign will elevate ending female genital mutilation, globally. Building on the gains made so far to end FGM/C, our goal is to encourage everybody to come together under a unified campaign, to create an even stronger and a visible movement at community, national and international levels. This will help us to address the issue in much more profound way to break the cycle of abuse of FGM.&rdquo;</em><br />-Efua Dorkenoo, Progamme Director, End FGM/C Social Change Campaign, Options</p><table width="550" cellspacing="1" cellpadding="1" border="0"><tbody><tr><td><img height="368" width="550" src="/sites/default/files/Options-launch-photo_600.jpg" alt="" /></td></tr><tr><td><em>Efua Dorkenoo (r.) with Lynne Featherstone, MP, Parliamentary Under Secretary of State for International Development</em></td></tr></tbody></table><p>On 6 February 2014, International Day of Zero Tolerance to Female Genital Mutilation/Cutting (FGM/C), the UK Government announced the appointment of a consortium of leading anti-FGM/C campaigners and development communications experts, coordinated by Options, including Equality Now, to deliver a global campaign to end FGM/C.</p><p>The campaign will support increasing momentum within Africa to end FGM/C and will work at international, regional, national and community levels across Africa to bring about a cultural transformation in attitudes towards FGM/C by:</p><ul><li>Mobilising a critical mass of people, leaders, organisations and networks to unite under a global movement to end FGM/C</li><li>Promoting increased political will and funding in affected countries to tackle FGM/C</li><li>Supporting a network of grassroots activists across Africa to support social change in communities to end FGM/C</li><li>Strengthening and supporting national coalitions against FGM/C within 10 focal countries providing them with expertise needed to bring about social change</li><li>Working with the diaspora in the UK to mobilise people to contribute skills and resources to support efforts to end FGM/C in their countries of origin.</li></ul><p><strong>Who we are</strong><br />The campaign is being implemented by a consortium including:</p><ul><li>Leading campaigning organisations <a href="http://www.equalitynow.org/fgm_uk">Equality Now</a> and <a href="http://www.forwarduk.org.uk/" target="_blank">FORWARD</a></li><li>Africa&rsquo;s foremost communications and advertising agency, <a href="http://www.ogilvyafrica.com/" target="_blank">Ogilvy &amp; Mather</a> Africa</li><li>The international advocacy agency, <a href="http://advocacyinternational.co.uk/" target="_blank">Advocacy International</a></li><li><a href="http://www.options.co.uk/" target="_blank">Options Consultancy Services</a>, providing management and technical oversight</li></ul><p>The team will be based in Nairobi and London, and is led by Efua Dorkenoo, OBE, former Advocacy Director and current Senior Adviser of Equality Now&rsquo;s FGM programme, and former technical expert for the WHO, where she assisted the organisation in introducing FGM/C onto the agendas of the Ministries of Health of Member States. The programme will work closely with the United Nations Joint Programme against FGM/C, governments and civil society in focal countries.</p><p><strong>What next? </strong><br />The campaign is currently in its design phase, with a public-facing campaign due to launch in the second half of 2014. We encourage any individual, organisation or network who shares the vision of an end to the practice of FGM/C in a generation to join the global campaign. <br /><br />Email endfgmc@options.co.uk or press@equalitynow.org for more details or to join our mailing list.</p>

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<p><strong>End FGM/C Social Change Campaign: Mobilising a Global Movement</strong></p><p><em>&ldquo;The End FGM/C Social Change Campaign will elevate ending female genital mutilation, globally. Building on the gains made so far to end FGM/C, our goal is to encourage everybody to come together under a unified campaign, to create an even stronger and a visible movement at community, national and international levels. This will help us to address the issue in much more profound way to break the cycle of abuse of FGM.&rdquo;</em><br />-Efua Dorkenoo, Progamme Director, End FGM/C Social Change Campaign, Options</p><table width="550" cellspacing="1" cellpadding="1" border="0"><tbody><tr><td><img height="368" width="550" src="/sites/default/files/Options-launch-photo_600.jpg" alt="" /></td></tr><tr><td><em>Efua Dorkenoo (r.) with Lynne Featherstone, MP, Parliamentary Under Secretary of State for International Development</em></td></tr></tbody></table><p>On 6 February 2014, International Day of Zero Tolerance to Female Genital Mutilation/Cutting (FGM/C), the UK Government announced the appointment of a consortium of leading anti-FGM/C campaigners and development communications experts, coordinated by Options, including Equality Now, to deliver a global campaign to end FGM/C.</p><p>The campaign will support increasing momentum within Africa to end FGM/C and will work at international, regional, national and community levels across Africa to bring about a cultural transformation in attitudes towards FGM/C by:</p><ul><li>Mobilising a critical mass of people, leaders, organisations and networks to unite under a global movement to end FGM/C</li><li>Promoting increased political will and funding in affected countries to tackle FGM/C</li><li>Supporting a network of grassroots activists across Africa to support social change in communities to end FGM/C</li><li>Strengthening and supporting national coalitions against FGM/C within 10 focal countries providing them with expertise needed to bring about social change</li><li>Working with the diaspora in the UK to mobilise people to contribute skills and resources to support efforts to end FGM/C in their countries of origin.</li></ul><p><strong>Who we are</strong><br />The campaign is being implemented by a consortium including:</p><ul><li>Leading campaigning organisations <a href="http://www.equalitynow.org/fgm_uk">Equality Now</a> and <a href="http://www.forwarduk.org.uk/" target="_blank">FORWARD</a></li><li>Africa&rsquo;s foremost communications and advertising agency, <a href="http://www.ogilvyafrica.com/" target="_blank">Ogilvy &amp; Mather</a> Africa</li><li>The international advocacy agency, <a href="http://advocacyinternational.co.uk/" target="_blank">Advocacy International</a></li><li><a href="http://www.options.co.uk/" target="_blank">Options Consultancy Services</a>, providing management and technical oversight</li></ul><p>The team will be based in Nairobi and London, and is led by Efua Dorkenoo, OBE, former Advocacy Director and current Senior Adviser of Equality Now&rsquo;s FGM programme, and former technical expert for the WHO, where she assisted the organisation in introducing FGM/C onto the agendas of the Ministries of Health of Member States. The programme will work closely with the United Nations Joint Programme against FGM/C, governments and civil society in focal countries.</p><p><strong>What next? </strong><br />The campaign is currently in its design phase, with a public-facing campaign due to launch in the second half of 2014. We encourage any individual, organisation or network who shares the vision of an end to the practice of FGM/C in a generation to join the global campaign. <br /><br />Email endfgmc@options.co.uk or press@equalitynow.org for more details or to join our mailing list.</p>