In 1996, Equality Now launched a Women’s Action campaign calling for the prosecution of Big Apple Oriental Tours (BAOT). At the time, the company was advertising a twelve-day trip to the Philippines for sex tourists at the cost of $2,195, which included transportation, airfare, hotel room, and the ability of the sex tourist to “select your companion upon arrival in Angeles City” in a commercial sex transaction that would be brokered by a BAOT representative at the customer’s request.